You know your customers.
![](http://www.dynamichost.in/wp-content/uploads/2019/05/loyal.png)
But are you using that information everywhere that matters?
![](http://www.dynamichost.in/wp-content/uploads/2019/05/purchase-history.png)
Customer Match helps you strengthen connections with your known customer base and forge new relationships across three of the web’s most powerful platforms: YouTube, Gmail & Search.
Now, it’s easier to realize the full value of your customer data in AdWords
![](http://www.dynamichost.in/wp-content/uploads/2019/05/know-customer.png)
How Customer Match works
- Upload first-party data in AdWords as an audience list
- AdWords matches your email addresses to Google accounts
- You target or exclude your new audience list across devices and channels
- AdWords generates ‘Similar Audience’ lists from original email lists (when eligible)
Reach consumers across channels and devices
![](http://www.dynamichost.in/wp-content/uploads/2019/05/reach-your-customers.png)
Harness the power of customer data to meet your marketing objectives
- Generate awareness with customers that may be interested in your brand or product
- Use what you know about your customers to influence consideration of your products through tailored messaging in your marketing campaigns
- Drive purchases by connecting with your customers when they show intent to buy
- Leverage your CRM data to drive repeat purchase and increase loyalty among your customer base
Customize strategy based on marketing objectives
![](http://www.dynamichost.in/wp-content/uploads/2019/05/some-best-practices-for-customer-match.png)
Part of a complete audience strategy
![](http://www.dynamichost.in/wp-content/uploads/2019/05/audience-feature-perfect-for.png)